At that time I didn’t have a plan -I had just a vague concept- but what I did know was that it would include sports and physical training, combined with elements of sports psychology, neuroscience and mindfulness.
July 2016: MVP (Minimum Viable Product)
I spent nine months developing my minimal viable product. I traveled to California to attend a mindfulness training that was developed for the U.S. Army. I worked with a Krav Maga / self defence trainer who worked for the Dutch Military and trained with a kickbox and self defence trainer who also trains police officers and young adolescents with addictions.
I lived in Thailand in the middle of nowhere to live like a Nak Muay Thai (Muay Thai fighter). I spoke to researchers, trainers, psychologists, and sociologists. Gradually some of the puzzle pieces fit together.
Our proof of concept was approved in July 2016, when we hosted a pilot training in my backyard. I gave the training together with Krav Maga Expert level 2 trainer Roy Tichelaar. We invited 15 people, varying from corporate managers, teachers, students, elite athletes, an ultra runner, a referee, entrepreneurs, a lady who was suffering from chronic stress and someone with rheumatism. The reactions were very positive, the participants told us that they had found new insights into their behavior and a totally new learning experience. Our MVP (Minimal Viable Product) was approved.